Mullingar Summer Fashion Show

Harbour Place Shopping Centre is known for its wide variety of fashion and beauty brands, from the nation’s biggest names to local’s favourite. For a promotional purpose, we had this thought to run a Fashion Show in the Shopping Centre, and to invite all stores to take part in. Working with Catwalk Modelling Agency, we built a catwalk stage on the footpath and stairs. Our retail partners provided clothing and hair/makeup services for the models to present. A social media campaign and giveaway competition were designed. The event went live on Facebook.