Project Description
Easter Hunt Event
Our Mission
An Easter-themed celebration inviting local families to the Retail Parks.
Our Challenge
Delivering the same level of quality & service in 9 different locations within a weekend.
Our Goal
Community building between the Retail Parks and the local residents.
Easter Hunt – A Family Fun Day
Taking advantage of the long pedestrian area in the Retail Parks, we came up with this creative event idea: an Easter Hunt parade. Leading by our Easter characters, kids were asked to count the Easter egg stickers placed on store windows. At the end of the parade, all participants were rewarded with a box of chocolate. Other family-friendly activities included face painting, music, entertainment and loads of sweets. An online registration system was introduced to this retail event to better manage the crowd.
What We Provided
Poster Design, Photography, Videography, Video Production, Social Media Management, Event Planning, Event Management, Retail Communication, Retail Event, Risk Assessment, Event Security
Results
All pre-registered online tickets were sold out (705), almost on the first day of release. Great social media engagements were captured. This retail event brought all family members, from kids and teenagers to parents and grandparents to the Retail Parks, which led to a chocolate overdose (in a good way) and a boost of sales and brand recognition. A good example of community building and retail relationship management.
“Delighted to take part.”
