Project Description

Dog Date Event

Our Mission

Celebrate Valentine’s Day with a family-friendly community event in local pet stores.

Our Challenge

Delivering the same level of quality & service in 5 different locations within a weekend.

Our Goal

Bring in footfalls to the pet stores and boost sales.
Dog Date Poster Design

A Romantic Date for Dog Lovers

We came up with this creative event idea and proposed it to our clients, which eventually took place in the Retail Parks at Bray, Waterford (Maxi Zoo), Drogheda (Pet Bliss), Navan (Petmania) and Sligo (Pet Stop Discount Warehouse). Our retail partners agreed to offer discounts and free dog treats while we took care of human food, the production side and the main show – portrait shots by our professional photographer. An online registration system was introduced to this retail event to better manage the crowd in stores.

What We Provided

Graphic Design, Photography, Video Production, Social Media Management, Event Planning, Event Management, Retail Communication, Retail Event

Results: An Awards Nomination

91% of the tickets were sold out. 80+ groups of dogs and family join the events. Lots of dog treats were consumed, and lots of dog urine were cleaned up. Our clients were happy with the boost of sales and positive brand recognition within local community. The Dog Date in Sligo was shortlisted for Most Effective Use of Photography at Irish Content Marketing Awards 2020 (ICMA). 

“Great event, we were happy to collaborate.”

LAURA CLIFFORD, Pet Bliss Store Manager - Drogheda Retail Park

“The event looked great, we loved to be involved.”

AOIFE McGOVERN, Petmania Store manager - Navan Retail Park

“We felt the event went very successfully in store so hopefully more can be arranged in future.”

TAYLOR, Maxizoo Store Manager - Bray Retail Park