The pandemic has a huge impact in the event industry, but it also inspires creativity. With the aid of technology, all physical events can be shifted online. And this is where we provide value – bring the community together with virtual event.
In this article, we will share some tips on how to produce a successful virtual event during Covid-19. We have included a sheet of filming and interviewing tips. Make sure you read to the end!
Understand the Latest Government Guidelines
The regulations are changing constantly. Make sure you check out the up-to-date rules before planning your event. For example, when we were filming for DCU Clubs & Societies Awards in May 2021, we had a Covid Officer on-site following all guidelines from the Government. All students that were filmed were from within a 5km location as per Covid-19 Guidelines. Restrictions might be lifted, but these 3 are a must: wearing masks, social distancing and sanitising frequently, especially when you are indoors.
Plan Your Virtual Event
Designing a virtual event is no different from designing a physical event. The philosophy is the same – from choosing your filming location and guest performer/speaker to creating the event running order and marketing campaign. If you’re going live on YouTube, you should go with Premier. You can pre-upload your video (so you can share the link!) and add a trailer before the main show goes live. Comments are allowed before it starts, so it’s a great way to engage with your audience.
One thing you have to take into consideration is that you’re doing a live stream event for people at home who get distracted very easily. Surprise your audience and re-create a sense of presence; otherwise, they’ll probably go for something else – it’s just a click away.
Social Media Management
It’s not just “design a poster and put it on Facebook” that kind of simple. Remember: people are very easily distracted with their electronic devices and are locked inside the most distracting place ever – home. Often you’ll find your social media post disappear in a blink. What you need to do is to deliver the right content to the right audience at the right time constantly. You are not looking for likes; instead, comments, shares, and links click to sign up are your targets. In other words: you’re looking for the most engagement/traffic.
Pro Tips: 1) Share a teaser to give your audience a peep of the event. 2) Create a hashtag campaign to engage with your audience.
Check out this article on how to generate marketing insight from Facebook data.
Film Your Virtual Event
Depending on your budget and event size, you can film in a studio or film at home. Either way, we often see some common issues such as noisy background sound, blurry footage, dark lighting and bizarre angle. You must have seen them before! With a little adjustment, your video will look completely different. Here are some easy tips to follow:
- Script your content.
- Pick a clear background.
- Set up your tripod at a level slightly below your eyesight. (Never record with your laptop cam!)
- If you’re recording with your phone, set it to landscape.
- Check your microphone. Avoid windy and echoing environments.
- Frame you shoot. Use your camera’s gridlines.
- Adjust the lighting. Avoid standing at a window in daytime.
- Make a test before filming.
Check out this full guide on how to improve your video quality!
Today’s takeaway on how to bring the community together with virtual event:
- Follow the latest guidelines.
- Surprise your audience with content.
- Be strategically active on social media.
- Improve your video quality.
Hope you find our tips useful. Leave a comment and share this post with your friends!
Want to know more about how to produce a virtual event? Let’s talk today on Facebook or email us at firstname.lastname@example.org!
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