Project Description
Spooks Parade Events
Our Mission
A Halloween themed parade bringing together local families and retailers workers.
Our Challenge
Delivering the same level of quality & service in 7 different locations within a weekend.
Our Goal
Community building between the Retail Parks and the local residents.
A Family-friendly Halloween Celebration
We came up with this idea and proposed it to our clients, which eventually took place in Bray, Drogheda, Limerick, Naas, Navan, Sligo, and Waterford. Through strategic event planning with Sigma Retail Partners and the various retailers on-site, we organised the Halloween themed activation. The retail events are fun, family-friendly activities that comprise face painting, Halloween themed characters, music. some sweets, and a competition for the best-dressed kids. An online registration system was introduced to this retail event to better manage the crowd.
What We Provided
Poster Design, Photography, Videography, Video Production, Social Media Management, Event Planning, Event Management, Retail Communication, Retail Event, Risk Assessment, Event Security
Results
All pre-registered online tickets (1,700) were sold out. The event was a great success that went a long way in fostering a sense of community in the local area. Our clients were happy with the boost of sales and brand recognition for the Park. The retail events were shared by local media. Check out more pictures here.
“Great event. Very well organised & lovely staff. My girls loved it. Looking forward to next year.”
“It was a great turnout”
“Great event. Very well organised & lovely staff. My girls loved it. Looking forward to next year”
“It was a great afternoon my lil oompa loompas had so much fun”
